Author Archive
I am still here
To all of you that have sent me an email lately; don’t worry, this blog is here to stay. In fact, as soon as I complete some extra assignments over the next two weeks you will see me post again on a more regular basis…. and i might even attempt finishing designing this blog Thanks [...]
A comment on Creativity and Innovation
In today’s business environment, competitive advantage becomes less and less about having unique products and/or suppliers. Rather, competitive advantage is the ability to identify and capitalise on information. Understanding what the customer wants and acting on it before anyone else, or learning a smarter way of utilising web 2.0 technology before the competitors. The two [...]
Why psychologists need to understand research
From time to time I get asked by psychology students I lecture why they need to learn about research and statistics, as after all “I am studying psychology because I want to help people.” The answer is threefold: 1. We need to legitimise Psychology as a proper profession. Maybe you have a friend who is [...]
What is Research
Knowledge and information have always been seen as resource that could change the course of a war, generate great fortunes, lead to important development in medicine and so on. It is easy to take for granted the access to information and knowledge we have today in the age of Internet and computers. But while we [...]
Psychological testing and recruitment
I was once asked whether psychological testing (cognitive/aptitude/intelligence/personality tests) is of any use for recruitment purposes. Seeing the popularity of these measures, the easy answer is yes, psychological testing or evaluation has its merits. But it depends on the purpose behind its use. In general I would say The more candidates the more cost effective [...]
