Evaluation of training
It is important to evaluate the effectiveness of training, and by using this modified model based on Kirkpatrick’s 4 level of analysis, you will go a long way to ensure an effective training.
A comment on Creativity and Innovation
In today’s business environment, competitive advantage becomes less and less about having unique products and/or suppliers. Rather, competitive advantage is the ability to identify and capitalise on information. Understanding what the customer wants and acting on it before anyone else, or learning a smarter way of utilising web 2.0 technology before the competitors. The two [...]
Psychological testing and recruitment
I was once asked whether psychological testing (cognitive/aptitude/intelligence/personality tests) is of any use for recruitment purposes. Seeing the popularity of these measures, the easy answer is yes, psychological testing or evaluation has its merits. But it depends on the purpose behind its use.
In general I would say
The more candidates the more cost effective it becomes [...]
Topics of this blog
My background as an organizational psychologist and the title of this blog, business psychology, should give a good clue as to what this blog will be about. However, it won’t necessarily be about the concept business psychology alone. Let’s have a closer look at the title Business Psychology. It actually consists of two independent concepts; [...]
Welcome to the Business Psychology blog
Hi and thank you for finding time to visit this blog of mine. In this first blog entry I will try to answer maybe the two most fundamental questions asked of any blog:
Who are you (well in this case, me)
What will you be blogging about
Without much ado, let’s answer the questions at once.
My name is [...]
